Picwell is an advanced predictive recommendation engine which enables consumers to select their health plan with confidence. Powering healthcare exchanges and benefits providers, Picwell, based in Philadelphia, utilizes proprietary algorithms, Big Data, machine learning and behavioral economics to organize and analyze the more than 900,000 variables that affect plan selection and narrow it to the top plans for each individual.

Co-investors: BlueCross BlueShield Venture Partners, Sandbox Advantage Fund, and Osage Venture Partners

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